The value of a strategic communications plan is evident from the moment a business problem becomes a business opportunity.
The communications strategy I develop for your organization is based on your perspective as well as my independent research. After conducting relevant interviews and gathering information through desk research, I analyze the data to uncover insights that will guide our communications strategy and tactics.
We work together to identify your optimal target audience and understand what they are thinking and feeling to make them act the way they do. Then we develop persuasive messaging that will resonate with them.
That’s my job – to help your organization get the right message to the right audience using the most effective channels.
Being able to bring more to the table is the reason I studied at Columbia University earning a master’s degree in strategic communications after 25 years of writing, producing and directing videos for several corporate and nonprofit clients, including The Smithsonian Institution, The March of Dimes, UBS, Merrill Lynch, Verizon and Verizon Wireless.
So if you’re wondering how a strategic communications plan can help your organization, give me a call or send me an email. I’d love to discuss the possibilities with you.